Quick answer (July 2026): A professional, hand-built business website with five pages costs 4,999 kr excluding VAT at FRAMFORM — no monthly fee, first year of hosting included. If you also want the site to answer customer questions and receive booking requests around the clock, the Site + Vigo package costs 14,999 kr + 799 kr/month with no lock-in. Swedish web agencies otherwise typically charge 15,000–50,000 kr for a business website. All our prices are published at framform.se/en/pricing.
"What does a website cost?" is the industry's most common question — and the one that usually gets the worst answer: "it depends, book a meeting."
My name is Azzam Khalaf and I run FRAMFORM, a Swedish digital studio. We have chosen a different path: our prices are published, fixed and the same for everyone. In this article I will walk through what the market tends to charge, what we charge, and — most importantly — how you know which level you actually need.
Why is the price range so wide?
Search around and you will find everything from a few thousand kronor to several hundred thousand. In Sweden, a web agency typically charges between 15,000 and 50,000 kr for a hand-built business website (2026). That wide range is not arbitrary — these are different products that happen to share a name:
- Template sites cost little because they are built in minutes: the same structure for everyone, minimal adaptation, nobody testing anything on your behalf.
- Hand-built sites cost more because someone actually works with your business: structure, content, design, testing.
- Sites with systems — booking, a digital secretary, integrations — cost the most, because now you are not buying a page but a workflow.
So the real question is not "what does a website cost?" but "which of these three do I need?".
Our prices — published and fixed
All prices exclude VAT. The written agreement is always the final reference.
| Package | Price (excl. VAT) | Ongoing cost |
|---|---|---|
| Website — five pages | 4,999 kr | 0 kr/month · first year of hosting included |
| Vigo — digital secretary (add-on) | 799 kr/month · no lock-in | |
| Site + Vigo — most popular | 14,999 kr | 799 kr/month · first year of hosting included |
| Custom — brand & launch | from 49,000 kr | by scope |
Website — 4,999 kr. Five pages, carefully worked design, your content structured and connected to your email. A professional foundation that shows you exist for real. You supply the content; one round of revisions is included — and there is no monthly fee at all.
Vigo — your digital secretary, 7,499 kr 5,999 kr + 799 kr/month. An add-on to a website: a clearly identified digital secretary that answers when you cannot — common customer questions, confirmations, changes and cancellations, connected to your calendar and email. The monthly fee covers operation, monitoring, support within 24 hours and small content changes twice a month. Normal volume is included (a guideline of roughly 500 customer conversations per month) — with no automatic overage charges.
Site + Vigo — 14,999 kr + 799 kr/month. The most common choice: a tailored responsive website with Vigo in place from the start, an agreed booking flow and the first year of hosting at no cost.
Custom — from 49,000 kr. For businesses that need brand work, special functionality and a carefully produced launch as one coherent project.
The subscription runs monthly with no lock-in. If you prefer to pay annually it costs ten months instead of twelve — 7,990 kr per year, a saving of 1,598 kr. The first year of server operation is included in the website packages; from year two you own your own hosting account and pay the provider's cost directly — we help you as an independent party, and handle it on an ongoing basis if you have a subscription.
What nobody tells you: the cheapest site can become the most expensive
A site that looks cheap on the invoice can cost the most in practice. An unprofessional first impression scares away visitors you will never even know you had. The web is your most important channel today — the first picture a new customer gets of you.
That does not mean expensive is right. It means the right level is right: a working, carefully built foundation beats both a sloppy cheap site and an oversized expensive one.
Just as important: what you should NOT pay for
Here we are unusually direct: we do not sell more than you need.
- New company with a small budget? Start with the Website — it exists for exactly that situation.
- Not drowning in customer questions? Then you do not need a digital secretary yet — Vigo can be added later.
- Already have a booking system that works? Keep it. Vigo can work alongside it instead of replacing it.
Prices are the same for everyone and we give no discounts — what gets adjusted is the scope, not the number. External costs, such as hosting or SMS, are always reported separately and approved in advance. Payment is split: 50/50 below 10,000 kr, otherwise 40/40/20.
How to know which level you need
Ask yourself three questions:
- Do you exist professionally online today? If not — start with the Website. Nothing more.
- Do you answer the same customer questions over and over? If yes — a digital secretary makes a real difference.
- Do your customers book appointments with you? If yes — Site + Vigo is what saves the most time per krona.
The answers point out the level. And if you are unsure: ask us, and we will honestly tell you which level is enough — sometimes the answer is less than you expected.
Next step
Describe your business and what you want to solve, in your own words. You get a concrete proposal by email — no long meetings and no obligations.
Frequently asked questions
What does a website cost for a small business in Sweden?
At FRAMFORM: 4,999 kr excluding VAT for a hand-built site with five pages, carefully worked design and structured content. No monthly fee, and the first year of server operation is included. Swedish agencies otherwise typically charge 15,000–50,000 kr.
What does a website with an AI assistant that answers customer questions cost?
The Site + Vigo package costs 14,999 kr excluding VAT plus 799 kr/month with no lock-in. That includes a tailored website, the digital secretary Vigo and an agreed booking flow.
Are there monthly costs?
Not for a plain website — its monthly fee is 0 kr/month. The 799 kr/month subscription only applies to packages with Vigo, and it has no lock-in. Annual payment costs ten months instead of twelve.
Can I start small and expand later?
Yes, that is exactly how the levels are built: website first, Vigo when the customer questions grow (7,499 kr 5,999 kr), a booking flow when the calendar needs to run itself.
Do you give discounts?
No. Prices are published and the same for everyone — that is part of our honesty. What gets adjusted is the scope, not the number.