Brand
An identity people recognise — from the mark to the tone of voice.
Brand / Web / Systems / Automation
Form.
Function.
Forward.
Web agency for web design and AI automation in Sweden
FRAMFORM is a Swedish digital studio shaping brands, websites and automation workflows as one coherent system — built with care and tested in real use.
Read the film transcript
FRAMFORM is a digital studio in northern Sweden. We build digital systems for small businesses, layer by layer. The first layer is the website. We design it around your business, not around a template. It is fast, responsive and clear. And you own everything. The website, the code, the domain and the content. The second layer is Vigo, your digital secretary. Vigo answers customer questions around the clock, on your website or in Telegram. It answers only from content you have approved — it never guesses. And when a question requires human judgement, it hands it over to a person. The third layer is automation. Bookings, recurring questions and orders become self-service. Open around the clock. The information reaches you in a structured form, without manual handling. The layers are built at your pace. Start with the website. Add Vigo when you need it. And you pay zero kronor until you like the first draft. framform.se. The prices are already there.
What we do
Four crafts. One responsibility.
0103 04
Websites
A digital home with its own expression — structure, content and technology that hold together.
02Automation
Bookings, answers and workflows that keep moving while you focus elsewhere.
Content
Words and images with direction, created for people first.
Living proof
We do not sell a system we would not use ourselves.
Our booking flow reads real calendar availability, sends a confirmation with a booking number and lets visitors reschedule or cancel without an account. We build the same kind of practical technology for clients.
The system is live and tested continuously. We do not publish performance claims before real usage data exists.
Topic selected —
Booking & automationTime selected —
Fri 14:30 · Europe/StockholmReviewed by the visitor — nothing is sent first
Outlook event created —
60 minConfirmation sent —
FF-9A5DBD33Self-service — reschedule/cancel until 24 h before
The character / Concept
Meet Vigo. Calm, clear — and aware of the limits.
- The face: Vigo’s robot avatar — the antenna, friendly expression and small moment of joy when someone interacts with Vigo.
- The personality: Vigo answers within approved knowledge and hands over to a person when human judgement is required.
- The voice: Vigo uses short sentences without exaggeration, adapted to Swedish or English.
- The role: Vigo meets visitors in the website chat and returns in FRAMFORM brand material.
Vigo ★
Vigo is FRAMFORM’s digital guide — a clear first contact on the website and a recurring character in future campaigns.
Insights
Knowledge that sells without shouting.
PRICE & DECISIONS
What does a business website cost?
An honest overview without hidden numbers.
CHOOSING WELL7 questions that reveal a web agency
Ask before you sign anything.
AUTOMATIONStop answering the same question 20 times a week
The cost of repetition — and a way out.
Insights support the main service pages without competing with them, and every published article ends with one concrete next step.
Web agency for small businesses across Sweden
FRAMFORM is a web agency in northern Sweden that builds professional websites for businesses — fast, responsive and built around your business, not around a template. Need a new website for your business, an AI assistant (chatbot) that answers customer questions around the clock, or AI automation for bookings and recurring workflows? Start with the website and add Vigo when you need it. Prices are already published — and you pay SEK 0 until you like the first draft.
Next step
Start simply.
We will take it from there.
Describe the problem in your own words, or book a first call directly in the calendar. Written, clear and without obligation.